Below are various posts reflecting my experience in creating targeted content for distinct audiences. Specifically, these audiences include fitness studio clients and aspiring Cal Poly designers. I tailored each post to align with brand voice and vision, creating cohesion and identity in the designs. Below are Instagram post examples I created for Rush Cycle, an indoor cycling studio in San Diego, California.

After creating for Rush Cycle, I went on to work with Spark Ride in San Luis Obispo, California. They too, are an indoor cycling studio, but have a slightly different clientele. Located in a college town, I created these posts with a younger generation in mind.

Targeting another audience entirely and stepping away from the fitness community, I designed Instagram posts for the Cal Poly Graphic Communication account. I came up with a weekly “Fonts of The Decades” post series where I included in a carousel at least four fonts reminiscent of their labeled decade. These designs ended up being some of the highest performing posts engagement-wise during the school term that I designed for the account.