take a look

brand design: good juju

Good Juju is an emerging brand, centered around meeting local culinary needs. A woman-owned business, Good Juju provides catering services, baked goods, and various prepared food items for purchase along the central coast of California. I was tasked with designing the brand logo and guidelines, along with creating various collateral materials and digital designs. Good […]

social media design: doggie street festival

coming soon…

fuzz magazine

Welcome to the world of Fuzz magazine, your new favorite (fictional) publication. I designed Fuzz for a 2024 Magazine Design Technology class at Cal Poly. With weekly peer critiques, I honed a vision for Fuzz, one of timeless maximalism. I wanted the magazine to have modern flair while appealing to multiple generations. Above is the […]

brand redesign: fluent beauty

Fluent Beauty, a small women-owned and operated jewelry business, had a problem: their customers had outgrown their branding. Their jewelry was evolving, while their branding was stagnant. Approaching me, Fluent Beauty’s goal was to design all-new branding to artfully curate a new, lively brand feeling. With their main selling platform being reached via Instagram, this […]

limited-edition book design

In my Book Design Technology class at Cal Poly I was tasked with formatting, printing, and binding a limited edition book. I chose the novel Little Women by Louisa May Alcott. I have loved this novel since childhood and I saw this project as an opportunity to create a version of the book that was […]

williams sonoma cookalog

For my senior project, I decided to go about creating a combination of a brand catalog and a cookbook, showcasing Williams Sonoma products in real recipe scenarios. With Williams Sonoma being a globally-recognized brand with loyal followers, I wanted to create something that would attract new, younger customers who may not know much about the […]

personal brand creation

Leaving university and jumping into the design world, I knew it was important to brand myself. In a largely subjective industry, a designer’s brand can have a lasting impact on their career, whether it be just beginning, or decades tenured. Keeping this in mind, I began the process of crafting my personal brand for the […]

event photography: doggie street festival

I am thrilled to have recently had the opportunity to travel with Doggie Street Festival to Scottsdale, Arizona to photograph their most recent event. This photography was a challenge as there were varying levels of light not just throughout the day but within the festival location itself. That being said, I was able to experiment […]

brand design: drop plumbing

coming soon…

brand redesign: aurora designs

I recently have had the pleasure of working with Aurora Designs, a woman-owned jewelry company based out of San Diego, California. Aurora’s owner came to me with the hopes of redesigning and elevating her brand. She wanted an timeless feel and a true sense of elegance to emanate from her logo and brand as a […]

social media design: various

Below are various posts reflecting my experience in creating targeted content for distinct audiences. Specifically, these audiences include fitness studio clients and aspiring Cal Poly designers. I tailored each post to align with brand voice and vision, creating cohesion and identity in the designs. Below are Instagram post examples I created for Rush Cycle, an […]

playing cards

During my time in a Digital File Prep and Workflow class at Cal Poly I created a set of one-of-a-kind playing cards. Having been to Greece previously I found inspiration throughout the country, ultimately having it be the muse of my card set. Playing around with postage motifs, I made a postage stamp icon for […]

invitation cards

Below are invitation designs I created for personal events. Each event was real, and these invites were indeed sent to friends. I tailored each invite design to their corresponding audience. In doing so, I began to shape each event’s vibe before it began. For this last invitation / event (Galentine’s), I created coordinating matchbooks for […]

recipe pages

These recipe pages were designed in my Digital Typography class at Cal Poly. I chose to work with a recipe of my own, my balsamic glazed brussels sprouts. I photographed and wrote the recipe myself, later putting it all together into three detailed pages, including a cover. In creating these pages I made sure to […]

film festival program

During my years at Cal Poly I had the great opportunity to work with the Surfrider Foundation, specifically the student-run Cal Poly club chapter. In this club I was co-head of the education team and a member of the media team. The media team was tasked with designing club advertisements, social media posts, and other […]

personal photography

Throughout my entire life I have taken pride in my design eye. One of my favorite ways to put my eye to use is taking photographs. Below are a selection of my favorites, some taken with 35mm film and some taken digitally, all with a focus on being compositionally beautiful.

brand design: lilikoi media

The journey of how Lilikoi Media came to life, from initial brainstorming to final branding guidelines. Come along to take a peek inside my creative process. coming soon…

brand design: darby cooks

Here I present the awakening of Darby Cooks, a brand and social media presence of my own creation. A passion project come to fruition. coming soon…